Building a premium tea aisle with Twinings

Twinings has been blending tea on the Strand in London since 1706. That heritage is exactly what a premium tea aisle needs.

The three shelves that work

From our experience supplying Mauritian retailers, a Twinings bay performs best when organised by occasion rather than by colour of the box:

1. The classics: Earl Grey, English Breakfast and Lady Grey anchor the range. These are the recognition drivers.
2. Green and wellness: green teas, infusions like camomile, peppermint and lemon and ginger. This is the growth segment, and where new tea drinkers enter.
3. Discovery: seasonal and speciality blends that give regulars a reason to look twice.

Why it works in Mauritius

Tourism gives the island a steady stream of guests who already know the brand, and hotels that serve Twinings at breakfast reinforce it daily. A supermarket that mirrors that experience captures the same shopper in retail.

We hold more than 35 Twinings lines in stock. Explore them on the Twinings brand page or talk to us about a planogram for your store.